Applying

Step I – Create Your Offer

Build Your Offer using Offers

Complete all of the following before moving to the next step:

  1. Choose Your Niche
  2. Define Your Value Equation
  3. Set Your Pricing
  4. Identify the Dream Outcome
  5. List the Problems
  6. Create the Solutions
  7. Choose Delivery Vehicles
  8. Trim and Stack Your Offer
  9. Add Bonuses
  10. Define Guarantees
  11. Add Urgency
  12. Add Scarcity
  13. Name Your Offer

Step II – Attract Leads

Build Lead Magnets using Leads

Complete all of the following before moving to the next step:

  1. Identify the Core Problem
  2. Define the Problem Clearly
  3. Master the Lead Magnet Process

Apply Offers principles to every lead magnet you create.

Step III – Get Leads to Know About Your Offer

Use the “Core Four” from Leads

The four main ways to reach your leads (choose one to start):

  1. Warm Outreach
  2. Content
  3. Cold Outreach
  4. Ads

Then apply the “More, Better, New” framework from Leads .

Scale Using the Core Four

Use “Lead Getters” from Leads to multiply your reach:

  1. Referrals
  2. Employees
  3. Agencies
  4. Affiliates

Step IV – Convert Interested Leads into Buyers

Attract Leads using Money Models

  1. Choose one or more Attraction Offers
  2. Apply Offers principles to these attraction offers
  3. Use your lead magnets (from Leads ) to help prospects decide to buy

Make More Money in the First 30 Days (The Key to Scaling)

From Money Models :

  1. Upsells
  2. Downsells
  3. Continuity Offers

Goal:
Ensure that your first 30 days’ gross profit (GP) is greater than your customer acquisition cost (CAC) , ideally above 2× CAC .
3× CAC is the minimum threshold for achieving unlimited exponential growth .

This allows you to confidently use a credit card or similar financing to acquire leads who effectively pay for themselves and even fund new leads, so you’re making money while getting leads.

If your CAC becomes too high, either raise your prices or reduce your CAC using the principles from Leads to keep your first 30 days’ GP between 2–3× your CAC .

Step V – Scale Rapidly

Once you’ve built one strong Offer , one effective Money Model , and a consistent Lead System ,
you’ll never face money constraints when scaling again.